Words & Strategy For Brands With Personality
BECAUSE PERSONALITY SELLS YOUR STUFF
There’s always that one person at the party you try to avoid.
You know the one. They're a nice enough human but punishing to talk to — zero charisma, zero originality & about as memorable as a midnight fart.
This bland-as-balls party guest is the human equivalent of run-of-the-mill copy.
And when it comes to making your reader FEEL something & then take action (y’know, like buy your products, join your course or book your services) — run-of-the-mill copy ain’t gonna cut it.
Here’s where personality comes in
It’s not some mystical ‘wOo’ concept or cute branding extra — personality is how you grab people by the eyeballs, differentiate yourself from the competition & ensure your messages resonate with people on an emotional level.
‘Cause when those little ol’ emotions join the party?
Oooh-weeee!
Your stuff pretty much sells itself.
If only you knew a (very nice, very excellent) copywriter with a knack for combining *personality* with all the things needed to take your reader from window shopper to super fan, including:
Leveraging social proof and ‘Voice of Customer’ data
Creating an obsession-worthy brand voice
Strategically applying psychology, storytelling, and persuasion techniques
Optimising copy for the SEO powers that be
Nailing the UX (user experience) journey to increase conversions
Smashing avo toast like it’s going out of style
hellooo
I’m Laura — an ocean lover, brand storyteller & copywriter on a mission to rid the world of boring websites and emails, one ‘kind regards’ at a time.
Like every other human being ever, I’ve got a thing for brands with personality.
They’re just better — better to engage with, better to spend money on, and WAY better to chat about over Friday night drinkipoos.
If you also happen to be a fan of non-boring words and want to create an iconic brand that’s built on strategic foundations & bursting with unmistakably-you-flavoured vibes —
Hi. Hey. Nice to meet ya.
Pull up a digital chair & let’s have a margarita chat about your project.
“I stalked you for some time before making contact — then I said yes with ease after our initial Zoom call. For me it was a feeling.
And I absolutely LOVE the copy! You brought my voice to life and articulated it beautifully.
But more than that, I’ve loved the process as a whole: the updates, the voice notes, the follow up, the wider brand support. Plus your flexibility to make it work for all of us.
Just such an awesome experience from start to finish!”
Lauren Swift, Swift Wines
Want a lil Tide magic in your life?
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Work with me 1:1
Boring copy is like chippies without aioli (no bueno).
Whether it’s a website, sales page, email sequence or tagline — let’s make it saucy.
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Stalk my projects
Treat your eyeballs to some Tide vibes in the wild.
I write fun words for fun brands — each with their own distinct messages & identity.
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Grab 'Get it Write'
A digital product for word-writing humans
Packed with mini lessons to help you master everyday spelling & grammar pickles.
Words have hidden powers, like the moon on the tides
Free Download
Want people to love your emails?
Throw ‘kind regards’ in the bin and personalise your sign off. If you can’t think of any ideas — here’s a casual 100 of them. You’re welcome.