I see ya.

You’ve got a website, email sequence or sales page to write — but the words aren't wording. 

Every time you sit down to type you’re met with either: 

  • A blank screen 

  • Incoherent waffle 

  • A story that *eerily resembles* your competitors’ (you’ve gotta get inspo from somewhere, right?) 

So you close your laptop — or throw it at the wall — and promise you’ll try again tomorrow.

Hey you, struggling to write the damn thing.

Sound about right?

Save your sanity (and the cost of a new Macbook, those puppies aren't cheap) and let me help you turn your epic offers into clear & persuasive brand messages.

Let’s put your personality front & centre.

Let’s give your readers a freakin’ experience!

“As someone who’s incredibly picky and protective of my brand voice, I knew as soon as I had my initial meeting with Laura that she was going to cook up something special for me.

She managed to articulate my chaotic passion and ideas floating around my head into engaging words that feel just like me!

I also gained a lot of value from her coaching and explanations — her insight has helped me to structure my ongoing content to be more impactful and cohesive.”

Rose Connor, Rose’s Dining Table

This is how we’ll do it 

Book me for the time you need, hit me with a brief, show up for a Zoom call, then let me take care of the rest.

I work on a time-based booking system — either 1 hour, 2 days, 1 week or 2 weeks — so you can fill our to-do list with any type of copy/strategy pickles you like and we can tackle them all in one sitting.  Noice.

Choose your experience

PAYMENT PLANS AVAILABLE / GOOD VIBES GUARANTEED

  • Quick Ocean Dip * 60min strategy session + 3 days of voice note support * NZD$380+gst

    Perfect for:

    Diving into any sort of marketing challenge (from writing your email welcome sequence to securing PR opportunities) and creating an action plan

    Newbie copywriters! Here’s your chance to pick my brain on all the things ;)

    Inclusions

    Briefing questionnaire

    60min Zoom strategy session

    3 days of voice note support so you can continue asking questions as you start to take action (‘cause that kinda helps!)

  • Days on the Beach * 8 hours of strategy & copy, delivered over 2 days * NZD$1880+gst

    Perfect for smaller projects, like:

    Writing a full welcome/sales email sequence (and maybe even a lead magnet)

    Smashing out a bunch of marketing eDMs

    Taking your product descriptions from ‘meh’ to MONEY MAKING

    Writing a smaller sales page from scratch

    Figuring out your brand’s voice, personality & core values

    Writing your brand story/about page

    Crafting a bunch of copy assets like thank you notes, welcome packs, FAQs, packaging copy, media kits, downloads etc.

    Inclusions

    Briefing questionnaire

    30min kickoff call

    Fresh copy delivered to your inbox within 48hrs (with video walkthrough and tips to help you implement)

  • Week in the Tropics * 1 week of strategy & copy **

    Perfect for bigger projects, like:

    Writing a 3-5 page website (including all the SEO, UX journey & brand voice elements)

    Crafting a sales page from scratch (and smashing out some of the pre-launch/open-cart emails too)

    Bigger brand strategy work — voice, personality, values, key messages, brand name + tagline, content strategy etc.

    Multiple email sequences / sales flows

    Inclusions

    Briefing questionnaire

    60min kickoff call

    Voice of Customer research via phone calls/survey (which gives you a bunch of fresh testimonials)

    Fresh copy delivered to your inbox within 1 week (with video walkthrough and tips to help you implement)

    1x round of collaborative revisions

    Basic SEO if required (keyword research & mapping across all pages, plus title/meta descriptions)

    Ballpark investment

    Expect $3500+gst — $6500+gst, depending on your requirements.

  • 2 Weeks at Sea * 2+ weeks of strategy & copy *

    Perfect for big-daddy projects, like:

    Writing a 5+ page website (including all the SEO, UX journey & brand voice elements)

    Combining strategy work (like brand personality, key messages etc) with creative execution (eg smaller website + email welcome sequence)

    Inclusions

    Briefing questionnaire

    60min kickoff call

    Voice of Customer research via phone calls/survey (which gives you a bunch of fresh testimonials)

    Fresh copy delivered to your inbox within 2 weeks (with video walkthrough and tips to help you implement)

    1x round of collaborative revisions

    Basic SEO if required (keyword research & mapping across all pages, plus title/meta descriptions)

    Ballpark investment

    These big-daddy bookings tend to have a few more variables (and can run slightly over 2 weeks, depending how many assets you need) — but you’re typically looking at $7500+gst - $10,500+gst.

Fancy a concrete budget for your Week in the Tropics or 2 Weeks at Sea booking?
Click the big ol’ button below and let’s talk details.

“Every time I’ve contacted Laura to help me with my projects, she has responded with a very clear plan and course of action —

Giving me confidence and clarity on what to expect, what it will cost and how to maximise those outputs. The strategy & copy that comes back to me has always made me smile with complete satisfaction that she has listened and delivered exactly what I was looking for!”

MAKAIA CARR, HENLEE MIMOSA & kura kai

Some things I’m kinda good at…

Some things I’m kinda good at…

Unlike some (the majority?) of humans, I like a deadline.

My time in corporate comms & PR (both in Melbourne and NZ) + 6 years of running my own business has taught me to get shit done quickly.

(Growing up with 3 siblings might’ve also helped. If you weren’t fast enough to grab your fair share of salt n’ vinegar crinkle cuts, tough titties.)

But unlike forced productivity, my speediness today is more of a pleasant side effect of zoning in on only a couple of clients per month.

Which means I dedicate all of my brain-power to you — and only you — for the duration of your project.

And you?

You sit back & watch the magic unfold.

(Coconut marg optional)

The process, in a cute lil nutshell

  • Get in touch to chat about your project. I know how long things take me, so once we’ve confirmed your to-do list I can let you know:

    1) Whether you need a 2 day, 1 week or 2 week booking

    2) What my next available date is & what the investment looks like.

    Keen to press go? Fab! I’ll flick you the T&Cs and your first invoice. Once signed & paid, you’re officially booked into my calendar!

  • You’ll fill out a briefing questionnaire, which is essentially a deep dive into the heart & soul of your brand. On the morning of Day 1 of your booking, we'll jump on Zoom to nut the details out further.

  • Your copy comes to life! I write + edit + write + edit, whisper “damn, that’s good”, then ping a Google Doc into your inbox . If your booking includes a revision round, you’ll have the chance to provide feedback.

  • You launch your shiny new copy into the world, throw your to-do list in the bin, and pop a very nice bottle of bubs. The end.

“I booked a strategy session with Laura in the early stages of my career, and it was one of the BEST investments I've made in my business so far.

She helped me get clear on strategy, gave me new ideas and tons of easy, actionable steps to take. And she's been a hype girl for me ever since — I'm pretty sure that wasn't in the invoice! 

marisa twentyman, dirty copy

FAQ

  • Probably! From thought leadership articles to Tinder profiles, I’ve pretty much done it all — so don’t be afraid to hit me with your ideas ;)

  • For sure (needed with the price of cheese these days, amiright?!). I’m more than happy to create a payment plan that works for you.

  • Usually a Monday — but this is flexible to ensure it works for you too. We’ll firm up all these details when you book.

  • Maaaaybe. Some websites with loads of pages / heaps of moving parts require longer than 2 weeks — best to get in touch for a chat about your requirements.

  • After you’ve filled out the briefing doc and met me on Zoom, nothing! If a random question pops up along the way I’ll flick you an email or IG voice note (whatever you prefer).

  • Nope — and that’s for your own good (I’m not a web developer!). You’ll receive your copy in a Google Doc format. It’s then up to you to pass on to your designer/developer to implement the changes.

  • Email me to discuss your project & dates, then I’ll fire across a commencement invoice (the total project cost is usually split between 2 payments, 50% upfront to secure your spot and 50% upon completion. But if you’d like an extended payment plan, we can absolutely do this!). Once you’ve signed my T&Cs and paid your fist invoice, you’re officially locked into my diary :)

  • Just the right amount, I reckon.

Want what they’re having?