Brand Voice + Personality

‘cause it’s not just about what you say, but how you say it

Wanna get clear on ‘who’ your brand is? 

First you’ve gotta embrace the human qualities that connect with your audience.

Voice + personality are not some cute branding extras.

NOPE.

They’re very real, tangible assets that humanise your brand.

When your copy sounds human, you start to build those ‘know, like & trust’ factors…

And remember: people only buy from brands that they know, like and trust.

How does your brand speak? What does it care about most in this world? What tickles its proverbial pickle? 

And, more importantly - how can you use your brand’s unique voice and personality to tickle its customers’ pickles?

Whether your brand’s having a midlife identity crisis or you’re a new business starting out, it’s crucial to know exactly who your brand is and how to communicate your messages consistently.

Why?

‘Cause a distinct and consistent brand voice + personality is how you:

  • Differentiate yourself from everyone else

  • Build trust with your audience (and charm the pants off ‘em)

  • Write better copy, faster 

  • Sell more stuff to more people

Ready to start using your brand identity to your advantage?

say hello to…

Your Brand Voice + Personality Guide

Let’s create a personalised brand bible to help you (and your team) write more engaging, more consistent copy — every single time you start typing.

Your Brand Voice + Personality Guide makes your values, voice, personality and communication style crystal clear, so you can start standing out for all the right reasons.

IT’S DESIGNED TO BE A PRACTICAL, EASY-TO-IMPLEMENT RESOURCE THAT

  • Ensures consistency across all your customer touch points, from website & socials to shipping emails & packaging copy

  • Gives you the tools to write quickly, confidently, and in YOUR unique style

  • Can be given to new people on your team/writers/contractors, so they have a better chance of nailing your brand voice on the first go!

“I absolutely loved working together to create our Brand Voice + Personality Guide. You just got it from the get go…it was absolutely worth the investment! 

My team also loves the guide and this now makes my job so much easier knowing we all have a handbook filled with ideas to refer back to so that we all stay on brand. Thank you for being so flexible and easy to work with.”

TANYA SHAW, OH FLORA STUDIO

We can customise your Brand Voice + Personality Guide with things like:

Brand Personification Tools

Personalised Email Sign Offs

brand name / tagline ideation

Brand Voice

Core Brand Values

Brand Personality

Bank of Inspo/Power Words

Communication Style Guide

Your investment: 

Days on the Beach is perfect for smaller guides.
A Week in the Tropics is best for more extensive guides.
Get in touch to figure out what you need!