Kit The Journey

The client

With a luxe lineup of activewear (including the European and Aussie brands we don’t usually have access to in NZ — swoon) and the ability to sell both online and via pop-up, Kit offered something unique to the market — so our brand messaging had to be just as special.

Kit’s vibe is confident and empowering, with a touch of cheekiness. Just my cuppa tea ;)

The to-do list

  • Brand voice & personality

  • Website copy 

  • Tagline development 

  • Product descriptions 

  • Email welcome sequence 

  • Packaging copy & thank you cards

pasted image 0 (3).png
pasted image 0 (2).png
pasted image 0 (1).png
pasted image 0.png

"Working with you was absolute magic! From our first meeting, you understood the brand I was trying to create. Your talent for pulling beautiful words together, seamless communication and amazing ability to articulate what I had envisioned for the brand really exceeded my expectations."

- Rach