Lora & Flok

The client

Lora & Flok is the brainchild of Nic Wylie, a South Island farmer with a dream of making premium bedding using wool from her own sheep.

I was honoured to be part of L&F’s creation, right from brand name & messaging strategy through to the copy on the outside of the box. We certainly injected a bit of fun into this traditionally conservative industry…all in the name of raising the baa on a good night’s sleep ;)

The to-do list

  • Brand name

  • Brand voice & personality

  • Website copy

  • Email copy

  • Product packaging

  • Thank you cards

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“I knew the voice I wanted to give my brand so my thinking was - find the copywriter that has this voice! I began pestering you for a weirdly long time before actually have anything to work on 😉

I saw the benefit you would bring straight away. The only thing that made me nervous was the price (and convincing my business partner/husband), but I knew you were the best.

You’re just so damn fun, you’re super talented and a guru with words, but mainly, you are so fun! I loved working together and can’t wait to collaborate again in the future.”

- Nic Wylie