Shelley Ferguson Studio

The client

I first met Shelley during my PR days in Auckland when she was the Queen of Magazines (editor of Your Home & Garden, Fashion Quarterly etc) — but you might recognise her as host of The Block NZ.

Now running her own interior design studio, Shelley was looking for copy glow up that better reflected her expertise & personality. It’s safe to say my former PR self would be fan-girling hard.

(One of her clients actually referred to Shelley as ‘the Grace Kelly of interiors’ during our Voice of Customer interview, and ain’t that the truth!)

The to-do list

  • Voice of Customer research

  • Website copy

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I just wanted to say a huge heartfelt THANKYOU. Your words are so much clearer, more convincing and more colourful than before. The new structure really helps the user experience. This job was a beast and I absolutely love my new site! 

- shelley