Swift Wines

The client

Lauren Swift, a freakin’ incredible winemaker from Hawke’s Bay, makes experimental vinos that scream FUN — and it was time for her brand messaging to do the same.

We infused Lauren’s extensive wine knowledge and playful personality into her copy, and honestly, if it doesn't make you want to pop open a bottle of bubbles right this very moment I don't know what will.

The to-do list

  • Brand voice & personality

  • Website copy

  • Tagline development

  • Product descriptions

  • Email welcome sequence

  • Email purchase flows

  • Thank you cards / ‘how we made this wine’ cards

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“Eeeeeek! This is so exciting! It’s incredible how much you have nailed right off the bat. You have brought my voice to life and articulated it beautifully. And I’ve loved the process as a whole: the updates, the voice notes, the follow up, the brand support. The openness, availability for communication and flexibility to make it work for all of us. Just such an awesome experience!”

- Lauren